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Search Engine Optimization (SEO) and Internet Marketing Services
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Search Engine Optimization (SEO) is critical to the effectiveness of a web site. Without effective SEO, your site
will not reach your target audience. UCR provides a full spectrum of SEO services, including initial consulting to help
analyze your marketing objectives, selection of effective SEO strategies to support your objectives,
reviewing the effectiveness of your existing web site, and implementing affordable solutions to attract
more users / customers.
UCR SEO services include the following activities:
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First, effective keyword search phrases appropriate to your business must be identified. These are the
phrases that your customers will use to search for the products or services that your business provides.
Selection of effective keyword phrases is the core foundation of an effective search engine optimization
strategy.
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Second, your web site code should be optimized to include proper density and location of target keyword
phrases within your web site, including title tags, meta tags, alt tags, headings and body
text on all of your core web pages. Paid advertising, including pay-per-click (PPC) campaigns,
should be evaluated to complement your standard optimization process.
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Third, the internal links linking one page to another within your web site should be optimized to include
the proper keyword phrases within the link text. This includes very careful design of your header, footer
and navigation elements on your primary web page template.
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Fourth, your web site should be submitted to all major search engines and directories, including
industry-specific directories as well as any local directories associated with local (geographic)
aspects of your business.
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Fifth, an external linking campaign should be initiated to develop links from other sites (relevant
to your business) to your site. The more relevant links to your web site, the better your keywords
will perform with the major search engines like Google, MSN, Yahoo and AOL.
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Finally, s statistical package should be implemented to provide reports from your web logs, which
will allow you to monitor traffic to your site, and continually refine your site design to achieve
optimal SEO.
Search engine optimization is constantly evolving, so it is a never-ending process to ensure that your web
site is getting the traffic required to help the success of your business. To see effective results of
search engine optimization, try typing the phrase "Dayton Laptop Repair" into Google to view the position
of UCR in Google's output. We consistently rank in the top 3 positions for our UCR site and in the top 5
positions on our national eCommerce site, www.sparepartswarehouse.com.
This is an example of what UCR can achieve for your web site.
Please contact us for a free consultation, or to learn more about our affordable
web design, eCommerce and systems integration services.
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Serving Dayton, Springfield, Centerville, Beavercreek, Fairborn, WPAFB, Enon, Kettering,
Moraine, Oakwood, Huber Heights, Vandalia, Riverside, Englewood, Trotwood, Middletown, Cincinnati
and other South Western Ohio Areas
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1332 Woodman Dr. - Dayton, Ohio 45432
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